My successful career as a photojournalist, commercial photographer, co-owner of an advertising agency and manager of a hi-volume Manhattan, NY photo studio has provided me an interesting path for my professional career.

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I bring a dynamic visual approach to creating commercial and editorial photographic content. 

My artistic judgment and style of shooting developed in the early years when I specialized in 4x5  film photography and mixed - source lighting.

 

Today creating appealing and eye-stopping images with digital technologies still requires that special 'know-how' to get a sure shot capture that invites viewers' engagement and reaction.

 

I like to consult with my clients and their marketing team about their branding parameters and goals at the start. We work together to creatively optimize their cross-marketing visual content across ecommerce, social media and print platforms.